How I built 5.660 Backlinks in 30 days [New Strategy]

How I built 5.660 Backlinks in 30 days [New Strategy]

I built 5,660 backlinks last month.

Backlinko – Last month backlinks

(Without sending a single email.)

My secret?

A new strategy called Inverse scope.

And this case study will show you exactly how I did it, step by step.

Outreach-based strategies as The Skyscraper Technique I still work GREAT.

(When it’s done well.)

But there is a big problem with most link building strategies:

They don’t climb.

And if you’re in a competitive niche, NEED to build scale links.

For example, take a look at Backlinko.

According to Semrush, I have reference domains of 47.3K.

Semrush – Backlinko – Referring domains

Sounds great. Until you look at some of my competitors.

Like Yoast (67.2K reference domains):

Yoast – Referring domains

Search Engine Journal (214K Reference Domains):

Search Engine Journal – Referring domains

Or other major brands in marketing space, such as HubSpot reference domains (341K):

HubSpot – Referring domains

Let’s say I wanted to close my link gap with Yoast using the email extension.

I am currently close to 20K referring domains “behind” Yoast.

And we assume that 5% of the emails I send are backlinked.

That means I’d have to send out 400K disclosure emails only to catch up with Yoast.

(Plus, this assumes that Yoast won’t get any more backlinks during that time, which won’t happen. )

So when I did math, I realized I needed a different approach to link building.

One that could climb. A lot.

After months of testing, I think I finally found it.

It’s called “Reverse Extraction.”

That’s how it works:

How “Reverse Outreach” Flips The script in the traditional link building

Invers Outreach completely turns the script into the extension-based link building.

Instead of reaching bloggers and journalists, You have to come to you..

Specifically, you point keywords that bloggers and journalists look for. And create content they want to link to.

Let’s see an example of real life.

A few months ago I posted this post on my site:

Backlinko – TikTok users

This post was specifically designed to get backlinks from journalists.


I also made sure to optimize that post around keywords that bloggers and journalists are looking for.

(As “TkTok monthly users,” “How long people spend in TikTok” and “TikTok downloads by country.)

Sure, that post finally occupied the #2 post for “TikTok users.”

Google SERP – TikTok users

And he started sorting for dozens of other keywords as well.

TikTok users – Google rankings

Yeah, this brought some traffic.

TikTok users – Traffic

But that’s not really the point. People looking for these terms are not really my target audience.

The objective with this content was simple: get backlinks from authority sites.

And that’s exactly what happened.

That page now has Bloomberg editorial backlinks:

Bloomberg – TikTok users backlink


Inc. – TikTok users backlink

Business Insider:

Insider – TikTok users backlink

And dozens of other news sites and authority blogs.

TikTok users – Backlinks collage

With that, let’s jump to the process step by step.

Step #1: Find “Keywords”

His first step is to find a “keyword of the magazine”.

A key journalistic word is how it sounds:

It is a keyword that journalists use when investigating or writing an article.

For example, this Backlinko page is optimized around the journalist’s keyword “use of social media”.

Backlinko – Social media users

Who’s looking for that keyword?

A blogger or journalist writing about how popular social networks are!

When they do, my page gets in front of them with the data they need.

And they quote me as a source in their articles:

Adoric – Backlinko citation

(In fact, that page has total links of 11.5K. 95% more which come from the Reverse Extension.)

The question is: how do you find journalist’s keywords?

People also ask boxes

Find a theme in your niche…

Google search – Social media users

…and looking for people also ask questions looking for data.

Google SERP – Social media users – People also ask

These are usually questions that bloggers and journalists want answers to.

If you get stuck, just look for a different keyword (you can take some to go).

Or expand people Also ask boxes to reveal more frequent questions.

Reverse engineering

Then find a page on a competitor’s site with many links.

Semrush – Backlinko – Indexed pages

Then find the journalist’s key words for which the page is classified.

For example, you can see that this Backlinko page has many backlinks.

Backlinko – Page speed stats – Backlinks

And if you look at the keywords that the page classifies, you will find LOTS from the keywords of journalist.

Page speed stats – Ranking keywords

Target trend topics

Specifically, trend issues that do not have many easy-to-find data sources.

That way, YOU can be the source of data on this emerging issue.

For example, do you remember Clubhouse?

Well, when Clubhouse was prepared to become “The Next Big Thing,” everyone and his mother were writing articles about it.

There was only one problem:

It was a great pain to find useful data about Clubhouse!

So I found all the Clubhouse posts I could. And whipped together this collection of Clubhouse statistics.

Backlinko – Clubhouse users

That page quickly collected passive links from The Guardian, Cosmopolitan Magazine and more.

Clubhouse users – Backlinks collage

Note: Interest in trend issues (such as Clubhouse) may fall off the map. But the positive side still makes the approach worthwhile. Although Clubhouse is no longer relevant, that single page (which took about 2 hours to write) still brought in the total backlinks of 1.6K!


You can definitely aim Keywords of journalist in your niche (or in related niches, as I did with my Clubhouse post).

But don’t be afraid to get out of your niche a little bit.

For example, this page about Tesla is rapidly becoming one of the most linked pages to Backlinko.

Backlinko – Tesla stats

Obviously, Tesla is not very relevant to my niche (digital marketing). But Tesla is in technology (which is relevant to Backlinko). So it’s not like I’m creating a keto diet statistics page.

Step #2: Set your content

Your next step is to outline your article.

Specifically, you want to answer the most interesting questions journalists have about the issue.

This means that the most traditional keyword research tools are out.

Instead, you need to think about it. data types Someone would need to write an article on that subject.

For example, take my post on Tesla.

What would a journalist want to write about Tesla know?

  • Tesla’s income
  • How many Teslas are sold every year
  • What models are most popular
  • Load locations
  • Sale of vehicles per country

How about another example?

My publication about DuckDuckGo covers almost everything a journalist would like to know.

Backlinko – DuckDuckGo stats

Specifically, each of the subheadings of that post covers a key sub-item on the search engine:

DuckDuckGo stats – Content

Pro Tip: Take a look at the “Related searches” for more ideas.

Tesla sales – Related searches

Step #3: Collect your data

Then it is time to collect all the data that you will include in your statistics page.

Where you find your data depends on your subject.

But in general, here are some great places to find data for the statistics pages:


Statist is a curated database of statistics on almost any industry under the sun.

Find a theme…

Statista – Search – Netflix

…and you can navigate through statistics that have compiled on that subject.

Statista – Netflix data

“Work for us” Pages

If you’re writing about a brand, take a look at your work lists.

Companies love to attract potential rentals by boasting about user numbers, income growth and more.

Stats in job posting

In fact, sometimes you will only find this information in the job listings. Which makes it the exact type of juicy data journalists want (but it’s hard to find).

S-1 Filings

American public companies have to share key business metrics with shareholders every quarter.

Again, these data are usually buried in a PDF.

Twitter – Investor relations

But you can use your statistics page to make data easier to find and consume (and gain a ton of links along the way).

Google News

Google News is an industry data mine in the form of:

  • Press releases
  • News stories Milestone (“15% of Americans are now considered vegans”)
  • Data from industry publications
  • Expert dates

In fact, I depended a lot on Google News for my Clubhouse statistics page. I literally searched “Clubhouse” on Google News every day for WEEKS.

Sure, I found a lot of stories that I could use.

For example, one piece of the New York Times was the first to report that the application had been downloaded 600 times:

The New York Times – Clubhouse article

The problem with Google News is that stories like this disappear from the platform after a few days. In addition, many of those stories are behind a wall of payments.

But those problems are an opportunity for you.

By sharing these data on a statistics page, you are preserving compelling data that would be hard to find for journalists.

Step #4: Optimize Your Stats Page

Now is the time to organize and optimize your statistics page.

That’s right:

Snippet Bait

I’ve talked about Snippet Bait before.

And this strategy is PERFECT for reverse extension.


Because every shelf has the opportunity to show how Featured Snippet.

In fact, this approach has helped my stature pages appear in dozens of Featured Snippets, like this:

Google SERP – Roblox users – Backlinko snippet

All you need to do is format your statistics page with an optimized subheading around a journalistic keyword.

Journalist keywords in subheading

Then provide a short and sweet answer to that question just below that subheading.

Answer below subheading

Rinse and repeat for each shelf on your page you can.

Includes Visuals and Graphics

Visuals help your stature pages get more backlinks for two reasons:

First, they give bloggers a vision they can use in their content.

(And they will usually join you as the source of image.)

Backlink from visual

Second, according to Wellington Victoria University, visuals make your content more credible.

This is obviously HUGE if you want great-name publications to use your statistics.

Add lots of tables

Tables can help you qualify as a Snippet High Table.

But they are also a great way to make many data easy to understand at a glance.

You can use tables to show growth or decrease over time:

Stripe post – Valuation table

Or for classification:

Twitch post – Rankings table

Either way, when you can use a table, you should use a table.

Include “Crunchy” Stats

Crunchy Statistics are statistics of bite sites that are easy to understand at a glance.

And the most crispy statistics you include, the more links you get.

In fact, most of the links I get to my stat pages are people citing crunchy statistics.

Stat backlink anchor text

For example, here is a crunchy stick from my TikTok statistics page:

TikTok users – Crunchy stat

This is a point that ANY can understand in 3 seconds. And it’s easy to quote in an article.

Crunchy stat cited in article

Examples of crunchy statistics include:

  • Industry size
  • Company income
  • The number of people who do something (eating keto, mediating, etc.)
  • Past time doing X
  • % growth over time

That is not to say that 100% of your statistics need to be crunchy statistics. For example, here is a relatively complex shelf of one of my pages:

TikTok users – Complex stat

But you want to include as many crunchy statistics as you can (especially to the top of the page).

Depending on your content, the keywords you have selected, and your Domain Rank may take some time for your statistics page to collect some traction.

I like to check the organic classification of the page periodically:

Bumble users – Organic search positions

Just to see if you’re starting to classify for long-tail keywords. If so, it’s a GREAT sign.

But yes, it may take 3-4 months for your page to begin to qualify and get passive links.

But once he does, you get into a liaison tornado situation:

You have links. Those links push their higher rankings. So you have more links. And the cycle continues.

For example, this page continues to accumulate new links every month.

TikTok users – Backlinks growth

Which helps you to position yourself higher on Google for your existing keyword. And range for completely new terms.

I also like to review and update these AT LEAST pages once per quarter.

That way, all your data are updated. And you’re still getting that temporary freshness boost coming from a legal content update.


So yes, that’s the reverse extension: my linking strategy right now.

Now I’d like to hear from you.

Have you tried to get passive links before?

If so, how did it go?

Let me know in the comments section below.

The post How I built 5.660 Backlinks in 30 days [New Strategy] first. Backlinko.

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